Synergy In Action The term synergy (from the Greek syn-ergos) is a situation when two or more entities cooperate advantageously for a final outcome. In business it is when the two or more groups cooperate together resulting in the best outcome. At BetterLifestyes.com we use this principle to benefit both our member franchises and our FSBOs. Our business is to market and sell properties. We are employed by homeowners who need assistance in finding a buyer for their property. Our FSBO section is for owners who choose to market their property on their own. We offer our Community Section to FSBOs as a free service and as an option to listing their property elsewhere. Therefore, both FSBOs and our members' benefit from increased visitor traffic.